Malawi — Media & Advertising Market

AfrikaMedya provides country-specific solutions for media planning, buying, content, production and local partner coordination in this market.

Country Overview

Project-based service country

This page shows operational coverage. Media outlets, rates and regulatory information are published only after verification.

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Market Overview

Malawi is a market concentrated around Lilongwe and Blantyre, where radio has strong reach and English and Chichewa content can be supported by television, digital and out-of-home channels.

Note: The list shows selected major players visible in current verifiable institutional/industry sources; “largest” or “leader” claims are not used without independent audience measurement.

Regulatory Framework

Malawi Communications Regulatory Authority (MACRA)
Broadcast licensing under communications legislation
Municipal approvals for outdoor advertising

Selected Television Broadcasters

Malawi Broadcasting Corporation (MBC TV)
Times TV
Zodiak Television

Selected Radio Broadcasters

MBC Radio One
MBC Radio Two
Zodiak Broadcasting Station
Times Radio

Newspapers & Publishers

The Nation Malawi
The Daily Times Malawi

Digital Publishers

MBC Digital
Nation Online
Times Group online

OOH / DOOH

Lilongwe and Blantyre roadside billboards
Airport and retail-centre placements
Growing LED inventory

Agencies & Operators

Local media-buying, creative, activation and production agencies

AfrikaMedya Opportunity Map

Media planning & buying
Television & radio
Digital & programmatic
OOH / DOOH
Content & production
PR, research & monitoring
OTT & broadcast technology

Sources & verification

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